Junkyard Butcher — Cut to Order Cut to Order — No. 001

JUNKYARD
BUTCHER

Brand strategy, identity, content, email & SMS. One operator, start to finish. Took one brand’s list from 15% open to 52%.

I don’t buy new. I dig through what a brand already has, find the twenty percent that actually cuts, and sharpen it until it can’t be ignored.

No templates. No fucking filler.

Start with The Dig — $1,500 or see the work ↓ · talk to me →
Prime Cuts
CVALT Kannabis Delivery Bosky Genetics Premium Blossom Farm Fiend

The Cuts

Brands with something to prove, in categories that don't make it easy — carrier rules, platform bans, a county line that changes what you're allowed to say. That pressure is why the systems have to be good. Each cut names the principle that did the work.

CVALT: Weed Delivery app store listing — icon, screenshots, description
CVALT campaign email: Cookies dual-chamber vape launch
Same hand on the app listing, the packaging and the send
Brand Strategy · Email & SMS Systems · Content Selected

CVALT

The 80/20 Hybrid, applied Nothing new got made for the first month. The list was the twenty percent — already paid for, already opted in, and nobody had looked at it in a year. Cleaning it came before a single new campaign shipped.
6 workstreams One Roof, One Operator
15% → 52% Email Open Rate, Rebuilt
66% → 86% Deliverability, From the Sender Up
Read the cut

From blast sends to a real system. Went in as a contractor, came out running the whole department — the “CVALT: Weed Delivery” app's store presence, packaging and sticker runs, email & SMS, brand system, and event coverage, all under one roof instead of scattered across four vendors who'd never spoken. The email & SMS system alone took a zero-Instagram, roughly 2%-conversion list and rebuilt it into the revenue engine the whole operation ran on.

How the lifecycle system was built →

Kannabis Delivery interactive reel, cover frame
Kannabis Delivery High ‘90s reel, cover frame
Twelve reels, one sequence
Brand Identity · Content System

Kannabis Delivery

The 7-11-4, built on purpose Twelve reels wasn't a content quota, it was the eleven touchpoints stacked deliberately and sequenced across platforms, so the hours accumulate on the same person instead of scattering across twelve strangers.
12 reels Shot, Cut & Shipped in Under Two Weeks
1 system Identity Built Alongside the Content
Read the cut

A brand and a feed, built in the same two weeks. Stood up the identity system — mark, type, colour, the rules that hold it — then shot and cut twelve reels against it in under a fortnight, sequenced as a funnel rather than twelve separate posts. Drop-day recaps fast enough that the people who missed it still felt like they'd been there.

Premium Blossom grand opening — ribbon cutting with staff and crowd, shot on 35mm
Premium Blossom customers at the counter, opening day, shot on 35mm
35mm, so it reads as family photos, not an ad
Video · 35mm Film · Recap Content

Premium Blossom

“Thank you @JunkyardButcher for bringing this reel to life and capturing the spirit of our community.” — Premium Blossom, on their own post
Film, because digital would have looked like an ad They'd spent years building something real, and shooting it clean would have made it look purchased. The answer was a format decision, not a bigger production — 35mm, where the grain does what no colour grade can fake.
Read the cut

Shot on film, on purpose. Premium Blossom already had a strong brand identity built around community — the job was capturing it right, not reinventing it. Shot their grand opening on 35mm film instead of digital, so it felt like family footage instead of an ad, plus recap videos that kept the same feeling going.

Video · Tour Sponsorship · Live Coverage

Farm Fiend x Rich Kids on LSD

“Your video kicks ass… it’s what I wanted.” — Russ, Farm Fiend
Minimal gear, maximum intent A crew and a camera package would have made it look like an ad. The constraint was the creative decision — one phone, one night, handheld, because that's what the room actually felt like.
Read the cut

Shot on a phone, on purpose. Farm Fiend was sponsoring Rich Kids on LSD's Southern California tour and wanted the LA stop — Teragram Ballroom, March 2025 — captured the way the scene actually feels: handheld, gritty, unmistakably punk, not a polished corporate recap. Drove down and shot the entire night on an iPhone 15 Pro Max. No crew, no gear bag, no second shooter.

Bosky Genetics product under the neon skull sign
Bosky Genetics macro: trichome detail on a finished flower
Nothing here was staged
Video · Photography · Brand Documentation

Bosky Genetics

Not every job needs a funnel Some brands need someone in the room with a camera who doesn't stage anything. Knowing which job you're on is the skill.
Read the cut

Documentation, not a growth story. Bosky brought us in to document — the Transbay Challenge, the trip to Hashhole Island, the setup, the grow room, the environment around the brand as it's actually happening. Walking the floor while it happened. No funnel, no launch, nothing staged. Some of it predates the current process: freelance video, shot before the system existed.

Not on the wall

Most of it doesn’t sit still.

Retainer work, sequences that run every week without anyone posting about it, identity systems living in someone else’s hands now. What’s above is what photographs well. Ask about the rest.

Start a conversation →
Gabe shooting at an event, camera raised, shot by someone else
Who’s Cutting

Gabe

I’m the whole shop. I run the audit, hold the camera, cut the edit and write the sequences — so the person on the first call is the person doing the work.

One operator No vendor chain Camera to inbox

01 / TRUST

The 7-11-4

Seven hours, eleven touchpoints, four platforms before a buyer trusts you with money. Google’s research. The application is ours.

Explore →

02 / FOCUS

The 80/20 Hybrid

Twenty percent of what you already do drives eighty percent of the result. Find it before building anything new.

Explore →

03 / LIFECYCLE

The Lifecycle OS

Fourteen stages between the moment attention arrives and the moment a relationship ends.

Explore →

The Menu

What Gets Cut

Four disciplines, one operator, in the order the work actually happens — strategy sets the frame, identity gives it a shape, content fills it, lifecycle puts it in front of people. Handed off between four agencies, that order falls apart.

What each one actually means
01
Brand Strategy
Systems

The 7-11-4 and 80/20 hybrid, applied to your actual business — not a framework taught for its own sake, but the scaffolding everything below this line gets built on.

02
Brand Identity
Systems

Marks, type, color, tone, and the rules that hold them together — built to survive contact with real-world use, not just a pretty pitch deck.

03
Content
Creation

Video and social built with more thought than most brands put into a full campaign — event recap, on-the-ground capture, and edits shot to make people who weren't there wish they had been.

04
Email & SMS
Marketing

Lifecycle systems that meet your list where they actually are — inbox and phone — instead of shouting into a feed and hoping the algorithm's in a good mood that day.

The Dig

$1,500 Two weeks · delivered, not scheduled

Before a single new asset gets made, I go through everything you've already built and find the twenty percent that's actually working. Most brands don't have a content problem. They have a problem finding what already worked and doing more of it.

Credited in full against the project if you go ahead within 30 days. So the worst case is you pay for two weeks of someone going through your business properly and walk away with the plan anyway.
How the work actually starts

Most brands go looking for something new. I go digging for what's already there — and make it work harder.

Every project starts the same way, before a single new asset gets made: an audit. I go through what you've already built — old posts, an abandoned list, a logo nobody's touched in years — and find the parts with real cutting edge. That's the raw material. Everything else gets carved away.

From there it's the three frameworks above, applied to whatever we're building — a content calendar, a lifecycle sequence, a full identity system — so the work compounds instead of starting from zero on every single project.

Read the full philosophy →

Book The Dig → How I work →
  • Everything you've already built, gone through. Posts, the list, the old identity, packaging, the site.
  • The twenty percent that works — named, ranked, and the reason each one works.
  • The rest, and what to kill. Including the things you're paying for out of habit.
  • A 90-day content and lifecycle plan built only on the twenty percent.
  • A 20-minute recorded walkthrough — so it's a conversation, not a PDF nobody opens.
Skateboard on cracked asphalt, casting a long shadow
Off the Clock

“Skateboarding and entrepreneurship share a lot of similarities. Both require a willingness to take risks, to fall, and to get back up again.”

That wasn't written for the caption — it's the whole operating philosophy, one board at a time. Same instinct runs the business: find the line, commit to it, and get back up when it doesn't land clean the first time.

Watch the reel ↗

Cut to Order

Tell me what you're building and what isn't landing. You get a reply from me — the person who'd do the work — inside two business days, with an honest read on whether I'm the right fit. Nothing gets made off the rack.

Or email hello@junkyardbutcher.com